汉语国际传播研究

中国"国家形象"的传播与构筑有各种各样的形式、层次、途径,其中最直接、有效、亲和、畅通的路径是汉语国际传播。汉语传播既是一种语言的传播,也是一种话语的传播,它们在共同构成的"中国式话语"中塑造着中国"国家形象"。而提供这种话语的基础文本就是汉语教材,中国"国家形象"的塑造也因教材文本语料的优劣而受到影响。编写对外汉语教材时须考虑文本的话语策略。

The communication and construction of China's national image have various forms, levels and means,in which the globalization of Chinese language,including the"internal" teaching of Chinese as a foreign language and the"external"international promotion of Chinese,proving to be the most direct,effective,cordial and smooth way.The communication of Chinese is communication of language as well as discourse,which form China's national image in the"Chinese discourse"they construct.Such discourses are provided fundamentally by the texts in the teaching materials,whose quality has great impact on the construction of China's national image.Hence the discourse rhetoric strategies of the texts must be taken into careful consideration when teaching materials of Chinese as a foreign language are compiled.